Part 6: Killing It Well — The Sunset Decision
Nobody Said Take My Money — Part 6 of 7 There are a thousand posts about how to start a company and almost none about how to end one, which is strange, because most companies end. This is the post about how Mother Hen ended — deliberately, in writing, on evidence — and about the one piece of demand data that only becomes available after you pull the plug. A decision record, not a mood On June 18, 2026, I wrote the shutdown as a formal architecture decision record — the same document format I’d used all year for technical choices like radio architectures and sensor designs. Number in the sequence, status, context, decision, consequences. ADR-151: sunset the consumer business. ...