Part 4: Three Tests, One Answer — Enthusiasm Is Not Demand
Nobody Said Take My Money — Part 4 of 7 By mid-2026, without ever planning it as a research program, I had run three independent demand tests on Mother Hen. Different methods, different audiences, different costs. Paid advertising against a cold audience. Two days of face-to-face selling to a warm, self-selected crowd of exact target customers. And a slow, careful read of the communities where those customers talk to each other when no one is selling to them. ...